Learning Path · Intermediate
Sales Psychology
Understand what people are really telling you — and what to say next.
- Lessons
- 21
- Total time
- 6 hrs
- Graduates
- 2,031
- Rating
- 4.8 / 5
Overview
What you'll get out of this path
Real estate is a people business. This path translates research on persuasion, framing, and behavioral economics into scripts and moves you can use in your next conversation.
- Read buyer and seller signals you used to miss
- Reframe price, timing, and risk in ways that resonate
- Handle the 'I need to think about it' objection without pressure
- Build trust faster — by talking less, not more
Curriculum
5 modules · built in order
Follow the path or jump to the module you need.
- 01
How Decisions Actually Get Made
System 1, System 2, and what that means at the kitchen table.
4 lessons34 min - 02
Framing Price and Value
Anchors, contrasts, and the words that change perception.
4 lessons41 min - 03
Reading the Room
Body language, micro-expressions, and the questions behind the questions.
5 lessons39 min - 04
Objections as Information
Turn pushback into the next step instead of the end of the conversation.
4 lessons36 min - 05
Ethical Influence
Persuasion that builds referrals, not regret.
4 lessons28 min
Finish the path. Earn the certificate.
Pass the final exam to unlock a shareable, verifiable SOLD certification — and the next path in your plan.
